Our Philosophy
At J.S.HyE-META, our philosophy is deeply rooted in environmental responsibility and the pursuit of transformative innovation. We are dedicated to not only minimizing our ecological footprint but also creating meaningful, positive impacts on the planet. By converting agricultural residues into high-quality raw materials, we actively reduce waste, empower local communities, and champion sustainable practices at every level of our operations. This guiding principle extends to all we do, including our PurePerox™ technology, which redefines hydrogen peroxide production by enabling safe, on-demand creation without the environmental burdens of traditional transportation and storage. Through unwavering commitment to innovation, meticulous quality assurance, and community-cantered initiatives, we are setting a new standard for what it means to build a cleaner, greener, and truly sustainable future.

Our Team
At J.S.HyE-META, our team is a diverse and passionate group of experts committed to transforming the manufacturing industry through sustainable innovation. With specialists in environmental science, engineering, and sustainable manufacturing, we work collaboratively to pioneer solutions like PurePerox™, our cutting-edge on-demand hydrogen peroxide technology, which minimizes environmental impact by eliminating the need for hazardous transport and storage. Leveraging our collective expertise, we also transform agricultural residues into high-quality, 100% biodegradable products that set new standards in eco-friendly manufacturing. United by a shared vision, we are dedicated to delivering superior, sustainable products that not only meet but exceed industry expectations.
Dr. Teja Avula brings a wealth of expertise and a deep commitment to environmental stewardship and social impact. With extensive experience in the fields of sustainability and skill development, Dr. Avula has guided J.S.HyE-META through evolving market landscapes, championing growth, innovation, and sustainable practices. His previous role as CEO of a leading renewable energy company specializing in solar energy production and skill development saw the company expand from a bootstrap venture to a multimillion-dollar enterprise with a global presence. Dr. Avula’s strategic acumen has been instrumental in fostering key partnerships, including alliances with Indian government enterprises and Fortune 500 companies, resulting in the skill development of over 3,500 professionals in the renewable energy sector. In addition, his tenure as Agriculture Policy and Advocacy Manager for India’s largest nonprofit agricultural organization empowered him to advocate for over 15,000 farmers, securing funding and spearheading projects through international collaborations. Dr. Avula holds a Master’s degree from the U.K. and earned his Ph.D. from the University of Amsterdam, bringing both academic depth and global perspective to his mission of building a sustainable future through J.S.HyE-META. | Teja Avula, Ph.D.Chief Executive Officer |
With a background as a dental doctor, Dr. Aishwarya offers a distinct perspective in her position as the head of the marketing section at our company, renowned for its focus on pioneering sustainable solutions. Dr. Aishwarya brings a unique perspective to her role as the head of the marketing section at our company. Her passion for driving impactful change through innovative marketing strategies, has made her to transition into the realm of marketing, driven by a desire to leverage her knowledge to promote innovative sustainable solutions. With a keen understanding of consumer behaviour and market dynamics, she spearheads our marketing efforts, leading a team dedicated to creating impactful campaigns that inspire change and drive engagement. Aishwarya’s journey began in the field of dentistry, where she honed her skills in research, analysis, and communication. Her commitment to excellence and her innate curiosity led her to explore the intersection of healthcare and sustainability, where she discovered her true calling. She believes in the power of storytelling to connect with audiences on a meaningful level and is committed to using marketing as a force for good. Her strategic vision and unwavering dedication make her a driving force behind our mission to create a more sustainable future. Drawing from her background in dental sciences, Aishwarya also plays a pivotal role in the development of our ground-breaking biodegradable inhaler, showcasing her ability to merge healthcare and sustainability seamlessly. Dr. Aishwarya holds a Bachelors and Master’s degree in Dental surgery from KLE University. | Dr. Aishwarya RajeevChief Marketing Officer |
As an Aerospace and Chemical scientist, Jyoti has established a strong reputation for pioneering green technologies and championing sustainable solutions that aim for a clean and green world. Jyoti’s contributions have earned her a recognition as one of the ‘Top 10 Indian Leaders in Europe – 2023’ by CEO Insights. Jyoti has also been shortlisted for ‘Circle of Excellence 2024’, by Unified Brainz for PassionVista magazine. Over the years, Jyoti has spearheaded multiple projects in the green energy sector with a total valuation of >€15 million. Most notably Jyoti secured a grant of €10M from Power2Hype (An EU funded project) to establish a sustainable route for Hydrogen Peroxide production based on air and water as feedstocks and renewable energy as an energy source. Outside, J.S.HyE-Meta Jyoti has cofounded ‘‘SolvGE” (TU Delft spin off company) with the objective of addressing sustainability challenges using green technologies and innovations. At SolvGE they have invented world’s FIRST “Hydrogen Peroxide Concentrator”, a commercial product with wide range of industrial applications ranging from Space propulsion, Mining, Electronics and more. She works as an Associate Professor at Department of Space Systems Engineering in Aerospace Engineering Faculty, TU Delft University, The Netherlands and holds a Ph.D. from KAIST (Korean Institute of Advanced Space Technology), South Korea. Achievements of B.V.S. Jyoti
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As an entrepreneur and visiting professor specializing in Agriculture Technology, Artificial Intelligence & Machine Learning, Dr. Ravi Shankar brings over 30 years of extensive experience to the realm of agribusiness, technological advancements, and Ag-Tech. His journey has seen him mentor a multitude of ventures, embracing analytics-led teaching and consulting across diverse verticals. His passion lies in mentoring AgTech start-ups, specifically those dedicated to smallholder sustainability. Over the years, Dr. Shankar has provided guidance to numerous Agri businesses and AgTech start-ups, actively participating in advising Non-Profit organizations in the rural livelihoods space with a focus on Sustainable Development Goals (SDGs). An established thought leader in the Indo-US corridor, Dr. Shankar has advised various analytics start-ups across Public, Private, and Not-For-Profit sectors. Presently, he actively contributes to shaping and executing Data Science-led Digital Transformation initiatives with leading global organizations. His areas of specialization include the application of Design Thinking in Data Science, AI-ML driven Digital Transformation, and Explainable AI (XAI) spanning Manufacturing, BFSI, Agriculture, Pharma/Healthcare, Technology, and Retail. In addition to his professional pursuits, Dr. Ravi Shankar serves as a senior Venture Partner with an early-stage VC, focusing on AgTech, InsurTech, and the Social Impact space. He remains dedicated to mentoring AgTech start-ups, particularly those with a commitment to smallholder sustainability. Dr. Shankar holds a Doctoral degree in Econometrics from the prestigious Indian Agricultural Research Institute (IARI, New Delhi). His academic journey includes teaching at renowned institutes such as UASB, IARI, IIMA, XIME, and more. Currently serving as a Visiting Professor of AI-ML at CWRU, Carleton Univ, IIT-R, IFIM, INSOFE, and Praxis Business School, he conducts corporate learning programs for CXOs, focusing on AI-Adoption, Design Thinking for Data Science, AI-driven Strategy & OB, particularly in the BFSI, Pharma, and Manufacturing sectors. | Ravi Shankar, Ph.D.Advisor |
Dr. Teja Avula brings a wealth of expertise and a deep commitment to environmental stewardship and social impact. With extensive experience in the fields of sustainability and skill development, Dr. Avula has guided J.S.HyE-META through evolving market landscapes, championing growth, innovation, and sustainable practices. His previous role as CEO of a leading renewable energy company specializing in solar energy production and skill development saw the company expand from a bootstrap venture to a multimillion-dollar enterprise with a global presence. Dr. Avula’s strategic acumen has been instrumental in fostering key partnerships, including alliances with Indian government enterprises and Fortune 500 companies, resulting in the skill development of over 3,500 professionals in the renewable energy sector. In addition, his tenure as Agriculture Policy and Advocacy Manager for India’s largest nonprofit agricultural organization empowered him to advocate for over 15,000 farmers, securing funding and spearheading projects through international collaborations. Dr. Avula holds a Master’s degree from the U.K. and earned his Ph.D. from the University of Amsterdam, bringing both academic depth and global perspective to his mission of building a sustainable future through J.S.HyE-META. | Teja Avula, Ph.D.Chief Executive Officer |
With a background as a dental doctor, Dr. Aishwarya offers a distinct perspective in her position as the head of the marketing section at our company, renowned for its focus on pioneering sustainable solutions. Dr. Aishwarya brings a unique perspective to her role as the head of the marketing section at our company. Her passion for driving impactful change through innovative marketing strategies, has made her to transition into the realm of marketing, driven by a desire to leverage her knowledge to promote innovative sustainable solutions. With a keen understanding of consumer behaviour and market dynamics, she spearheads our marketing efforts, leading a team dedicated to creating impactful campaigns that inspire change and drive engagement. Aishwarya’s journey began in the field of dentistry, where she honed her skills in research, analysis, and communication. Her commitment to excellence and her innate curiosity led her to explore the intersection of healthcare and sustainability, where she discovered her true calling. She believes in the power of storytelling to connect with audiences on a meaningful level and is committed to using marketing as a force for good. Her strategic vision and unwavering dedication make her a driving force behind our mission to create a more sustainable future. Drawing from her background in dental sciences, Aishwarya also plays a pivotal role in the development of our ground-breaking biodegradable inhaler, showcasing her ability to merge healthcare and sustainability seamlessly. Dr. Aishwarya holds a Bachelors and Master’s degree in Dental surgery from KLE University. | Dr. Aishwarya RajeevChief Marketing Officer |
As an entrepreneur and visiting professor specializing in Agriculture Technology, Artificial Intelligence & Machine Learning, Dr. Ravi Shankar brings over 30 years of extensive experience to the realm of agribusiness, technological advancements, and Ag-Tech. His journey has seen him mentor a multitude of ventures, embracing analytics-led teaching and consulting across diverse verticals. His passion lies in mentoring AgTech start-ups, specifically those dedicated to smallholder sustainability. Over the years, Dr. Shankar has provided guidance to numerous Agri businesses and AgTech start-ups, actively participating in advising Non-Profit organizations in the rural livelihoods space with a focus on Sustainable Development Goals (SDGs). An established thought leader in the Indo-US corridor, Dr. Shankar has advised various analytics start-ups across Public, Private, and Not-For-Profit sectors. Presently, he actively contributes to shaping and executing Data Science-led Digital Transformation initiatives with leading global organizations. His areas of specialization include the application of Design Thinking in Data Science, AI-ML driven Digital Transformation, and Explainable AI (XAI) spanning Manufacturing, BFSI, Agriculture, Pharma/Healthcare, Technology, and Retail. In addition to his professional pursuits, Dr. Ravi Shankar serves as a senior Venture Partner with an early-stage VC, focusing on AgTech, InsurTech, and the Social Impact space. He remains dedicated to mentoring AgTech start-ups, particularly those with a commitment to smallholder sustainability. Dr. Shankar holds a Doctoral degree in Econometrics from the prestigious Indian Agricultural Research Institute (IARI, New Delhi). His academic journey includes teaching at renowned institutes such as UASB, IARI, IIMA, XIME, and more. Currently serving as a Visiting Professor of AI-ML at CWRU, Carleton Univ, IIT-R, IFIM, INSOFE, and Praxis Business School, he conducts corporate learning programs for CXOs, focusing on AI-Adoption, Design Thinking for Data Science, AI-driven Strategy & OB, particularly in the BFSI, Pharma, and Manufacturing sectors. | Ravi Shankar, Ph.D.Advisor |
CEO
CMO
CEO
Dr. Teja Avula brings a wealth of expertise and a deep commitment to environmental stewardship and social impact. With extensive experience in the fields of sustainability and skill development, Dr. Avula has guided J.S.HyE-META through evolving market landscapes, championing growth, innovation, and sustainable practices. His previous role as CEO of a leading renewable energy company specializing in solar energy production and skill development saw the company expand from a bootstrap venture to a multimillion-dollar enterprise with a global presence.
Dr. Avula’s strategic acumen has been instrumental in fostering key partnerships, including alliances with Indian government enterprises and Fortune 500 companies, resulting in the skill development of over 3,500 professionals in the renewable energy sector. In addition, his tenure as Agriculture Policy and Advocacy Manager for India’s largest nonprofit agricultural organization empowered him to advocate for over 15,000 farmers, securing funding and spearheading projects through international collaborations. Dr. Avula holds a Master’s degree from the U.K. and earned his Ph.D. from the University of Amsterdam, bringing both academic depth and global perspective to his mission of building a sustainable future through J.S.HyE-META. | Teja Avula, Ph.D.Chief Executive Officer |
CMO
With a background as a dental doctor, Dr. Aishwarya offers a distinct perspective in her position as the head of the marketing section at our company, renowned for its focus on pioneering sustainable solutions. Dr. Aishwarya brings a unique perspective to her role as the head of the marketing section at our company. Her passion for driving impactful change through innovative marketing strategies, has made her to transition into the realm of marketing, driven by a desire to leverage her knowledge to promote innovative sustainable solutions. With a keen understanding of consumer behaviour and market dynamics, she spearheads our marketing efforts, leading a team dedicated to creating impactful campaigns that inspire change and drive engagement. Aishwarya’s journey began in the field of dentistry, where she honed her skills in research, analysis, and communication. Her commitment to excellence and her innate curiosity led her to explore the intersection of healthcare and sustainability, where she discovered her true calling. She believes in the power of storytelling to connect with audiences on a meaningful level and is committed to using marketing as a force for good. Her strategic vision and unwavering dedication make her a driving force behind our mission to create a more sustainable future. Drawing from her background in dental sciences, Aishwarya also plays a pivotal role in the development of our ground-breaking biodegradable inhaler, showcasing her ability to merge healthcare and sustainability seamlessly. Dr. Aishwarya holds a Bachelors and Master’s degree in Dental surgery from KLE University. | Dr. Aishwarya RajeevChief Marketing Officer |
Advisor
Advisor
As an entrepreneur and visiting professor specializing in Agriculture Technology, Artificial Intelligence & Machine Learning, Dr. Ravi Shankar brings over 30 years of extensive experience to the realm of agribusiness, technological advancements, and Ag-Tech. His journey has seen him mentor a multitude of ventures, embracing analytics-led teaching and consulting across diverse verticals. His passion lies in mentoring AgTech start-ups, specifically those dedicated to smallholder sustainability. Over the years, Dr. Shankar has provided guidance to numerous Agri businesses and AgTech start-ups, actively participating in advising Non-Profit organizations in the rural livelihoods space with a focus on Sustainable Development Goals (SDGs). An established thought leader in the Indo-US corridor, Dr. Shankar has advised various analytics start-ups across Public, Private, and Not-For-Profit sectors. Presently, he actively contributes to shaping and executing Data Science-led Digital Transformation initiatives with leading global organizations. His areas of specialization include the application of Design Thinking in Data Science, AI-ML driven Digital Transformation, and Explainable AI (XAI) spanning Manufacturing, BFSI, Agriculture, Pharma/Healthcare, Technology, and Retail. In addition to his professional pursuits, Dr. Ravi Shankar serves as a senior Venture Partner with an early-stage VC, focusing on AgTech, InsurTech, and the Social Impact space. He remains dedicated to mentoring AgTech start-ups, particularly those with a commitment to smallholder sustainability. Dr. Shankar holds a Doctoral degree in Econometrics from the prestigious Indian Agricultural Research Institute (IARI, New Delhi). His academic journey includes teaching at renowned institutes such as UASB, IARI, IIMA, XIME, and more. Currently serving as a Visiting Professor of AI-ML at CWRU, Carleton Univ, IIT-R, IFIM, INSOFE, and Praxis Business School, he conducts corporate learning programs for CXOs, focusing on AI-Adoption, Design Thinking for Data Science, AI-driven Strategy & OB, particularly in the BFSI, Pharma, and Manufacturing sectors. | Ravi Shankar, Ph.D.Advisor |
Advisor
Advisor
Advisor
As an Aerospace and Chemical scientist, Jyoti has established a strong reputation for pioneering green technologies and championing sustainable solutions that aim for a clean and green world. Jyoti’s contributions have earned her a recognition as one of the ‘Top 10 Indian Leaders in Europe – 2023’ by CEO Insights. Jyoti has also been shortlisted for ‘Circle of Excellence 2024’, by Unified Brainz for PassionVista magazine. Over the years, Jyoti has spearheaded multiple projects in the green energy sector with a total valuation of >€15 million. Most notably Jyoti secured a grant of €10M from Power2Hype (An EU funded project) to establish a sustainable route for Hydrogen Peroxide production based on air and water as feedstocks and renewable energy as an energy source. Outside, J.S.HyE-Meta Jyoti has cofounded ‘‘SolvGE” (TU Delft spin off company) with the objective of addressing sustainability challenges using green technologies and innovations. At SolvGE they have invented world’s FIRST “Hydrogen Peroxide Concentrator”, a commercial product with wide range of industrial applications ranging from Space propulsion, Mining, Electronics and more. She works as an Associate Professor at Department of Space Systems Engineering in Aerospace Engineering Faculty, TU Delft University, The Netherlands and holds a Ph.D. from KAIST (Korean Institute of Advanced Space Technology), South Korea. Achievements of B.V.S. Jyoti
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Advisor
As an entrepreneur and visiting professor specializing in Agriculture Technology, Artificial Intelligence & Machine Learning, Dr. Ravi Shankar brings over 30 years of extensive experience to the realm of agribusiness, technological advancements, and Ag-Tech. His journey has seen him mentor a multitude of ventures, embracing analytics-led teaching and consulting across diverse verticals. His passion lies in mentoring AgTech start-ups, specifically those dedicated to smallholder sustainability. Over the years, Dr. Shankar has provided guidance to numerous Agri businesses and AgTech start-ups, actively participating in advising Non-Profit organizations in the rural livelihoods space with a focus on Sustainable Development Goals (SDGs). An established thought leader in the Indo-US corridor, Dr. Shankar has advised various analytics start-ups across Public, Private, and Not-For-Profit sectors. Presently, he actively contributes to shaping and executing Data Science-led Digital Transformation initiatives with leading global organizations. His areas of specialization include the application of Design Thinking in Data Science, AI-ML driven Digital Transformation, and Explainable AI (XAI) spanning Manufacturing, BFSI, Agriculture, Pharma/Healthcare, Technology, and Retail. In addition to his professional pursuits, Dr. Ravi Shankar serves as a senior Venture Partner with an early-stage VC, focusing on AgTech, InsurTech, and the Social Impact space. He remains dedicated to mentoring AgTech start-ups, particularly those with a commitment to smallholder sustainability. Dr. Shankar holds a Doctoral degree in Econometrics from the prestigious Indian Agricultural Research Institute (IARI, New Delhi). His academic journey includes teaching at renowned institutes such as UASB, IARI, IIMA, XIME, and more. Currently serving as a Visiting Professor of AI-ML at CWRU, Carleton Univ, IIT-R, IFIM, INSOFE, and Praxis Business School, he conducts corporate learning programs for CXOs, focusing on AI-Adoption, Design Thinking for Data Science, AI-driven Strategy & OB, particularly in the BFSI, Pharma, and Manufacturing sectors. | Ravi Shankar, Ph.D.Advisor |